Assistant Product Manager

We are looking for a strategic and creative Digital Marketing Assistant Manager to develop, plan, and execute the Marketing strategy for a consumer-facing app. The goal is to increase brand awareness, user acquisition, and ongoing engagement across multiple markets. This role plays a key part in driving customer value and delivering innovative, high-impact digital experiences.

Mandatory Skill(s)

• Bachelor’s or Master’s degree in Marketing, Business, or a related field;
• At least 4-5 years of experience in content strategy and digital marketing, preferably in consumer technology, fintech, or lifestyle apps;
• Must have expertise in planning and executing marketing campaigns with stakeholders to boost customer engagement and card spend;
• Proven success managing customer-facing digital platforms with measurable user engagement results;
• Experience in coordinating with regional markets and cross-functional teams;
• Must have skills to Analyze marketing campaigns to identify efficiency improvements and track product performance to align with business goals;
• Conduct routine audits to ensure the accuracy of information on the client's product page.

Desirable Skill(s)

• Experience working with credit Cards;
• Experience working in Banking Sector will be a Plus.

Responsibilities

• Plan, implement, monitor, and evaluate end-to-end marketing campaigns and initiatives to meet business goals;
• Coordinate with internal stakeholders and external partners to ensure timely execution of marketing campaigns and initiatives;
• Carry out competitor analysis and market research to sustain a competitive edge, and analyze data to monitor product performance and ensure it aligns with business objectives;
• Manage daily administrative and operational duties, including responding to customer inquiries, supporting UAT testing, processing requisitions and invoices, and overseeing inventory of card plastics and mailers;
• Manage and align content calendars across internal stakeholders to ensure timely and cohesive execution;
• Analyze campaign performance and generate reports with actionable insights and strategic recommendations;
• Stay informed on industry trends and emerging platforms to drive innovation in content marketing;
• Collaborate with cross-functional teams and external partners to deliver high-quality content and meet strategic objectives.

If you are interested in this role, click on the “Apply to this job” button below or you could also write in with your CV to Shilpi Gupta at Shilpi.G@sciente.com quoting the job title.